I’ve spent nineteen years building products and the teams behind them.
PayPal, Booking.com, Concentrix Catalyst, and the studio I founded in 2019.
A generalist by training and by choice. Nineteen years leading teams and building products.
PayPal, Booking.com, Microsoft (via Concentrix), and Stinger Studios, the agency I founded in 2019. I came up through design and engineering before I moved into management, so I still know what it costs the team to ship.
The job, as I see it, is three things: make the people doing the work move faster, push back on shipping things that aren’t ready, and keep design, product, and engineering pointed at the same problem. Some days that’s a product strategy. Some days it’s writing CSS.
I started Stinger Studios in 2019 to do brand and product work for clients outside the big tech world. International restaurant chains. Outdoor adventure brands. DTC retail. Things you can touch.
Core Competencies
Experience & Education.
My six years at Booking.com were the most formative of my career. I started as a UX Designer and was quickly promoted to team lead of a multidisciplinary team focused on integrating payment user flows into the ecosystem. I grew into managing 35 direct reports across 8 teams, interviewed and hired over 250 people, and created a “Design for Frontend” course that trained 200+ designers across the organization. Running A/B experiments at a platform processing over 2 million bookings a day taught me that data humbles even the best instincts. One experiment delivered a 100% increase in conversion. Curious what I did? Let’s chat.
That foundation prepared me to found Stinger Studios, where I applied everything I’d learned about research-driven design and performance marketing to help small and mid-size businesses grow, delivering 290% traffic increases and consistent 3:1 return on ad spend. When Concentrix Catalyst came calling, I returned to enterprise scale: first leading a research consulting team embedded with Microsoft. Then, when Concentrix decided to build agentic AI products for its customer-service clients, I moved from the consulting side to lead design for the new internal Product group, with 11 direct reports across 4 product suites, a unified design system, and a ReactJS-integrated component library.
What makes my perspective unique is the combination of a Master’s in Advertising and Communications with deep technical and design knowledge. That blend lets me speak the language of every stakeholder in the room, from engineering and product to marketing and the C-suite, and translate between them to keep teams aligned and moving forward.
I’m looking for a role where I can set design strategy, build and mentor high-performing teams, and bridge the gap between design, engineering, product, and business. The company type matters less to me than the challenge. I want to work on products with global reach, where thoughtful design decisions are felt at scale, or projects that give back to our communities and the world in a meaningful way. If that resonates, I’d love to connect.
Experience
Education
Working with Meredith.
Great design leadership lends space for discovery and learning. I clear the way for great things to happen in a fun, supportive, team-building environment, helping the people around me realize their potential through performance management, growth plans, and enthusiasm.
Strategy, craft, and measurable outcomes.
Let's build something together.
I'm currently open to Director of Design, Director of Product Design, and Director of UX roles.
Or connect with me on LinkedIn.